Subversion in advertising is all too rare. The client was BBDO NY and Diet Pepsi and they had no problem poking fun at advertising. (Embarrassing moment – we recorded the women before we added the subversive announcer so it sounded like we were producing the world’s worst commercial. I looked up and noticed the studio door was open and the people in the lobby were looking at us like we were the worst hacks in the industry. I closed the door.)
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