This was a big idea for Pioneer Navigation. On the 405, the agency (BBDO West) procured a billboard with a broadcast signal at the far end of the dial, advertising something called “The Traffic Jack Show.” When the driver tuned in, they listened to an entirely fictional show dedicated to all things traffic, sponsored by Pioneer Navigation. We produced nearly an hour’s worth of original programming featuring wild traffic reports, insane callers, and the bizarre egos of this radio talk show.