my final day at the london internationals

Day four, the radio judges have problems holding up their hands.

Well, the five of us sat in a room, listened to our 150 finalists and assigned the final awards. How great to be holed up and focus and the minutiae that separate a good radio spot from a great one – word choice, little mix issues, timing. So many times clients are wondering why I sweat out these little things. Because they matter.

I do believe that everyone will be surprised what receives the Grand LIA. By the way, these people put on a hell of a judging event.

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